When ETRNL came to us for their Valentine's campaign, they didn't just bring a brief — they brought creative freedom. The ask was a full end-to-end campaign that could live across their website, email, social, and paid ads. Shoot ideation, pre-production, talent, locations, production, and post — all of it.
For a jewellery brand built on connection and adventure, this was an opportunity to create something that felt genuinely alive — not another Valentine's campaign that looked like every other Valentine's campaign.
When ETRNL gave us the brief and then said "we want your ideas" — that's when the magic happens. We pitched a couples adventure weekend that had it all: surfing at dawn, a coastal hike through the scrub, a night under canvas at a glamping property in Illuka. And of course, a Land Rover Defender to tie it all together.
One shoot day across three distinct scenes — each location chosen to create a different visual world while staying connected through the campaign story. Our goal was assets that could stand alone and a campaign that held together.
We pulled together the talent, organised the Defender hire, secured all locations and permissions, and built a full shot list and production brief for the team. We became an extension of the ETRNL team — ensuring every hour on location was working hard.
Our goal: assets that stand alone — and a campaign that holds together.
Vertical content created for social-first distribution across Instagram Reels and paid social — each scene captured as a standalone story.
The campaign landed across paid social, organic, email, and web — giving ETRNL a cohesive Valentine's campaign that packed a punch at launch and a content bank they could draw on for months ahead.