Bulk Nutrients Ambassador Content Production Melbourne | We Make Good
Bulk Nutrients had a new ambassador joining the team and wanted to do more than just post some organic content to mark the moment. They wanted to make real use of it — paid social assets, campaign imagery for email, website, and paid channels, and content timed specifically around Hyrox in Melbourne, a key moment in their marketing calendar.
With the Bulk Nutrients team based in Tasmania, they needed a Melbourne-based content production partner who could own the full pre-production process and bring this to life on the ground — locations, talent, planning, and execution all handled from this end.
Because the Bulk Nutrients team couldn't be in Melbourne to manage the shoot, We Make Good took complete ownership of the shoot — ideation, location scouting, talent coordination, and shoot planning. Every detail was locked in and signed off by the Bulk Nutrients team before we went anywhere near a camera.
With Hyrox on the horizon, we built the creative around that energy — athletic, aspirational, and grounded in performance. The shoot ran across 1.5 days in Melbourne, giving us the time and variety to produce a photo and video assets requird.
The goal was to celebrate and elevate the new ambassador at the exact right moment — and give Bulk Nutrients the assets to make that moment count commercially.
Full pre-production ownership from Melbourne .
Paid social and organic vertical content produced for Instagram, TikTok, and performance channels — timed around the Hyrox Melbourne event
We delivered ambassador campaign launch assets, shot across 1.5 shoot days in Melbourne — giving Bulk Nutrients the assets to launch their new ambassador with impact at a key moment in their calendar.
