BFT Bodyfit Training Content Partnership — Photography & Video Production Melbourne | We Make Good
What started as a studio photography and video brief across six BFT locations grew into something much bigger. Our relationship with BFT began through Matty and Snowy at BFT Southside — two studio owners who knew exactly what they needed and trusted us to deliver it. The work spoke for itself, and from there the partnership expanded to include the BFT International brand team.
Over the years we've become a consistent content partner across the full BFT ecosystem — from individual studio owners to international brand moments, Hyrox sponsorship amplification, and the ongoing social content that supports their needs.
The BFT relationship works because we understand the brand at every level from the energy inside a studio floor to the bigger campaign moments that position BFT globally. We've built a way of working that allows us to move quickly, stay consistent, and deliver content that genuinely reflects the BFT experience.
For studio content, we work closely with studio owners and managers to capture the people, the environment, and the community that makes each BFT location unique. For campaign work, we bring a higher level of production with planning, pre-production, talent, and execution to create assets that work hard across paid, organic, email, and web.
From studio photography and brand videos through to Hyrox campaign content and social-first reels, every piece of content we create for BFT is built with intention.
Four years. Two levels of the business. One consistent content partner built around what BFT actually needs.
A sample of the social and paid social content produced as part of the BFT content partnership — built for the feed and designed to drive studio growth.
