When ETRNL came to us for their Valentine's campaign, they didn't just bring a brief they brought creative freedom. The ask was a full end-to-end campaign that could live across their website, email, social, and paid ads. Shoot ideation, pre-production, talent, locations, production, and post — all of it.
This was an opportunity to create something that felt completely different for ETRNL and lived into their brand slogan 'Made for Life'.
When ETRNL gave us the brief for their Valentines campaign, we pitched a couples adventure weekend that had it all: surfing down the coast, a coastal hike along the cliffs, a night under starts campaing, and of course, a Land Rover Defender to tie it all together.
One shoot day across three different scenes — each location chosen to create a different visuals while staying connected through the campaign story. Our goal was assets that were connected across the campaign but could also stand alone outside of the campaign window.
We pulled together the talent, organised the Defender, secured all locations and permissions, and built a full shot list and production plan for the shoot. Following the shoot we delivered all photo and video assets.
Our goal: Create a strong campaign with a lot of variety through the locations and scenes we shot.
The campaign landed across paid social, organic, email, and web — giving ETRNL a cohesive Valentine's campaign that packed a punch at launch and a content bank they could draw on for months ahead.
Vertical content created for social-first distribution across Instagram and paid social.
