Bulk Nutrients Ambassador Content Production Melbourne | We Make Good
Bulk Nutrients had a new ambassador joining the team and wanted to do more than just post some organic content to mark the moment. They wanted to make use of it by creating paid social assets, campaign imagery for email, website, and paid channels, and content timed specifically around Hyrox season, a key moment in their marketing calendar.
With the Bulk Nutrients team based in Tasmania, they needed a Melbourne-based content production partner who could own the full pre-production process and bring this to life for them - locations, talent, planning, and execution all handled from this end.
Because the Bulk Nutrients team couldn't be in Melbourne to manage the shoot, We Make Good took complete ownership of the pre-production — ideation, location scouting, talent coordination, and shoot planning.
With Hyrox on the horizon, we built the creative around that energy — athletic, aspirational, and grounded in real performance. The shoot ran across two days in Melbourne, giving us the time and variety to produce a full suite of assets that could work across every channel in their marketing mix.
The goal was never just to make great-looking content. It was to celebrate and elevate the new ambassador at the exact right moment — and give Bulk Nutrients the assets to make that moment count commercially.
Full pre-production ownership from Melbourne — so the Bulk Nutrients team could focus on the launch, not the logistics.
We delivered a complete ambassador campaign toolkit across two shoot days in Melbourne — giving Bulk Nutrients the assets to launch their new ambassador with impact at the most commercially important moment of their calendar. Every piece of content was built with distribution in mind, ready to work across paid, email, organic, and web from day one.
Paid social and organic vertical content produced for Instagram, TikTok, and performance channels — timed around the Hyrox season calendar.
